And today I brought on Alexander to discuss his unique PBN relevancy tactic.
This method will allow you to take PBN sites that were once in the gaming niche for example and use them to link to money sites in the health niche.
Why is this important? Well going into 2015, relevancy is more important and powerful than ever.
Method difficulty: Hard
Hey, Alexander here
In today's post, we're going to be breaking down PBN link relevancy to a formula and also show you how to make your old, irrelevant PBN sites just like new, relevant ones no matter the niche.
Before we jump into the actual post, let's take a look at why relevancy when linking is important.
We have two sites in our network, site #1 is in the health niche and site #2 is in the gaming niche. Stats are displayed below.
- PR 2
- DA 28
- PA 31
- TF 17
- CF 18
- PR 3
- DA 34
- PA 32
- TF 21
- CF 19
Our money site is going to be receiving a link from each of these sites. The money site is promoting the Fat Loss Factor, a popular weight loss product on the Clickbank Marketplace (similar niche used, hidden for privacy).
Which one of these is going to provide more power to the site? Well, the answer is the first site.
Although it has lower metrics, it is in the health niche. This added relevancy is a powerful signal that Google takes into account when determining the power of a link. Simply put, if a health site links to another site in the same market, it shows that this authority site vouches for the quality of the other health site. Now, the second site in the gaming niche, let's say it links to the money site as well. The gaming website has no authority in the health market, yet it is linking to a health site. Think of it like a chain from one site to the next: although it is a stronger chain, there's a gap where some link juice leaks through because of the niche.
These aren't just random numbers that we pulled from thin air, we ran some tests, and the results are below. Keep in mind, this keyword has over 300,000 monthly searches.
This is why relevance is important, and also why you should focus on getting sites in your PBN that are relevant to your money sites. You're probably thinking... Alexander, I know this, but I'm in the XYZ niche and it's very hard to find relevant sites that are spam free, what should I do?
Good thing you asked, let's jump right into actual tutorial. This one is going to be a bit more advanced, but as soon as you master it, it'll be part of your routine and will only take a few minutes.
The first thing you want to do is take the amount of sites in your PBN and divide by 10. If I have 30, I'll end up with 3.
This is how many new domains you're going to need. If you end up with a number that isn't whole, round. If you have 34 sites, round down to 3, but if you have 36, go up to 4.
We're going to be purchasing 3 new domain names in this case, you should do this the way you would with any PBN domains. Different whois information is a must, adding privacy is an acceptable solution as well.
Think of names for your new sites, and since I'm in the health niche, I'll use the following:
Diversification is key, since these are fresh domains, you're going to want to mix up the TLD's (top level domains) and leave no footprint.
The names aren't that important, they don't need to be brandable because they aren't going to be used as money sites, but they should be somewhat relevant to the niche you're in.
A question that we get frequently is if registrars should be diversified like hosting. A registrar isn't as big as a footprint as an IP address from hosting, as there are only a limited number of registrars (the ones like NameCheap and HostWinds resell off of ones like eNom) - it shouldn't be something stressing you out, but if you have a bigger network, it's best to spread the domains across a few registrars. Spreading the registration of the domains over a few days is something that we recommend, since these are new sites and have no previous authority.
In this case, since we're only registering 3 domains, using one registrar and different whois information is enough.
You're going to want to go ahead and host these on different IPs just like you would with normal PBNs. C-class IPs won't cut it, these are new sites and are under higher surveillance than any of your PBN domains. You can use hosting packages from HostNine and spread the new sites among different A-class IPs on servers residing thousands of miles away from one another.
Just as you would with any other PBN site, install a CMS such as WordPress and set up different themes. Here's where it gets tedious.
On each of your new sites, you're going to want to...
- Add 1 article a day over the next 7 days (strictly no outbound links)
- Submit these domains to social bookmarking sites manually (such as Reddit)
- Share, tweet, and pin these on social media sites a few times per day (use different social media accounts for no footprint)
This is going to be a tedious process, but it saves you hundreds, if not thousands, in costs for relevant PBN sites in your niche. The main reason that we do this is to spark some natural interest and show that these aren't just pointless articles that we're adding, they are valuable and people are sharing and interacting with them on social networks. Google will later pick up links to these sites which will make them even more powerful, but more on that later.
After the week is over, make sure that you add a post to the sites the next day - do not wait to post it, as Google sees new natural content coming in for 7 days and it will seem unnatural for you to stop posting all of a sudden and then add a post. Include a link to your money site, and you're done with these sites. You can add an article every few weeks if you'd like, but make sure that the post with the link to your money site doesn't roll off from the homepage - it will be receiving links from our PBN, and not only the inner page will be given authority with our PBN links.
You may be thinking where your PBN comes in play in this process. Now, you link the homepage and the inner page (the post link where you linked out to your money site) on your feeder sites. This does not mean that you should link to both in one post, but that you should diversify it. Sometimes link to the money site, and other times link to the actual post link. This makes it seem more natural and adds a randomness factor - essentially removing any possible footprint from the process.
Let's say we have 30 sites in our network, here are 5 sites (randomly selected) and where they link:
- Site #1: Inner page of new site
- Site #12: Homepage of new site
- Site #17: Homepage of new site
- Site #24: Inner page of new site
- Site #30: Homepage of new site
Is all the work worth it? Let's see.
From #100 to #1 in 10 days with 3 links. Was it tedious? Yes. Was it worth it? Definitely. This keyword has less searches that the previous one, but still, dominating a search term with 174,000 exact monthly searches (and growing) in 10 days with some extra work.
That's all for today's post, as always, comment below if you have any questions and we'll get back to you as soon as possible.
To your success,
The DripApps Team