The 301 Blueprint: Why, When, and How
Hey guys, Yashar here from Drip Apps. In the post, we're going to be talking about 301 redirects, and going over the questions that people have and giving a general overview of what they are. To put it in words, a 301 redirect is when an old domain, either an expired domain or one of your own old domains, is forwarded to a new domain, generally a money site that you are trying to rank.
This is one of the main questions I get asked about 301s. Why? Well, if you have an old site with links from authority sites, why not forward the link juice to a new one? Generally, 301s are using expired domains with great backlinks and forwarding them to a new domain. This passes the link juice and huge ranking boosts are seen. From personal experience, you will have huge jumps and falls in the first 4-6 days, after which they will stabilize and give you a better idea of what your final rankings will be.
In short... you are forwarding links, social signals, and authority from an old domain (expired or your own) to a new money site. Here are some results from one SEO domain from Drip Way (38 credits worth) forwarded to a site moving from 6 --> 3 for a keyword with 412,000 searches per month.
301s sound great. But, you're not always going to be able to do them. We are going to be talking about when you are able to do a 301, and when you should hold back from doing one. If you don't fall in under the when not to 301 section, you should be good to go.
When Not to 301
There are a few times when 301ing is not ideal, and will not be as effective, or may even cause a drop in rankings. We are going to be going over these times and giving a brief description on why.
Recently Recovered Sites (Penalty)
Sites that have been hit by penalties and have recovered are not the best subjects for 301s. We personally find that when you have a site get hit by a penalty, whatever link you build has no effect until days or weeks later than it normally would have. We generally don't like to jump to conclusions, but it's safe to say that a 301 on a site that has recently been recovered from a penalty isn't the best idea. This raises flags and from our experience, one of the three times the site has fallen to the point past (re)repair.
New Sites w/ No Links
New sites with no links? This is categorized as sites under a month old with no links. This doesn't mean that if your site is 32 days and has no links you can go ahead and throw 50 301s to it. No. This means that your site needs to be aged and have some authority, preferably with some links. I like to aim for 50 links, 5-8 PBN links, the rest blog comments (manual), relevant forum links, and SAPE (homepage OBL < 5), although keep it low on the SAPE since they don't work as well for new sites, but pave the road for 301s.
Controversial, but 301s are not to be used on authority sites. Sites that you've been building for years and have thousands of pages of content on. When a 301 is sent on an inner page or even the homepage, little movement is seen compared to that of simple 3-4 page sniper sites. This may be because the site has existing authority and adding this won't shift the overall authority as much, compared to a sniper site that have little authority and target less keywords, and receive more "power per keyword". They also have little authority to start of with, so a 301 is beneficial and boosts the overall authority.
If you have a site that is not mentioned above, then you should be ready to 301 and claim the rankings you deserve!
So, now you know when to 301 and what it is, but how exactly do you do it? Finding the expired domain is the hardest part, but using Drip Way SEO domains you should be able to find something relevant to what you want out of our 50,000 TF10+ spam-free SEO domains. Shameless plug? One could say so.
Drip Way is closed at the moment, but it will be opening again soon-- just keep an eye out :) Yes, there are other ways to find expired domains, but that's a completely different blog post.
There are two ways to 301. The first one being a registrar 301, and the second one being a hosting 301. The registrar 301, as the name suggests, is when we go from the registrar straight to the 301 without hosting.
This can be done in NameCheap, by clicking on the domain and clicking "URL Forwarding".
And fill in the fields as you see here, replacing Google.com with the site you want to 301 to (money site, in this case, Google.com being my money site).
And you're done! Now, we're going to be discussing the hosting method, using cPanel. After logging into your cPanel, scroll down until you see the "Domains" tab, press on "Redirects".
Find the domain you want to 301 (expired domain), and select it (in my case it's Yashar.io). Next, replace the other box with your money site (in my case, Google.com, for this tutorial).
Click add and you're ready to rock and roll! Here is feedback we received from a Drip Way SEO domains customer 4 days after she did her first 301s...
As always, if you have any questions feel free to post a comment below and we'll do our best to help you out.
To your success,
The Drip Apps Team