Okay... get ready for it.
In this 3-part 'Future of SEO' series, that's exactly what I'm going to do.
SEO is changing, but it's never been more powerful than it is RIGHT now. My goal for this series is to spark some creative ideas as to how you can use SEO to make even more money.
If you're not using remarketing (AKA, retargeting) in your SEO... then you're losing money. Quite literally.
Put simply for those who don't know, remarketing allows you to cookie people who visit your website (or a specific page) by placing a short pixel code on your site. Essentially, you can build a "list" of people who have visited you site or specific pages on your site. Then, you can run insanely targeted Facebook™ and/or web ads to the people on these lists.
It's almost impossible NOT to get a positive ROI with remarketing. It's not unusual to see something like a 1000% ROI on a remarketing/retargeting campaign. Meaning, for every $10 you put into ad spend, you'd make back $100. Pretty cool stuff, right?
So what does this have to do with SEO, you ask?
Well, you're getting all of this free, targeted traffic from the search engines, right? Within 10 minutes, you could have a remarketing pixel setup on each page, and you could be building up those lists.
Then, guess what... you can continue to market to the people who LEFT your site without buying anything. The same people that you'd normally forget about; the same people that used to be worth $0 to you.
If you could run a simple Facebook™ Ad campaign to these "useless" visitors and get a 1000% ROI-- would you do it? Of course!
You'll be all like...
In fact, this can be so profitable... that it may even change the way you think about SEO.
Why? Well, usually the average person will have to see something 5-10 times before making a buying decision.
So instead of thinking of SEO as way a way to get people to your site to make a few sales (or affiliate sales), you could think of it as a way to PLACE a remarketing pixel. It could all be that simple.
“How can I place more pixels with SEO?"
Because if you ARE getting a 1000% ROI... or even a 200% ROI... with your remarketing campaigns. Then the easiest way to make more money is by placing more pixels.
Hopefully I haven't confused you at this point. Here's what you need to understand:
You do NOT have to change the way you're doing anything. If you have an affiliate site making you $100, and you're not using remarketing, then you're leaving money on the table. Plain and simple.
So without wasting another minute, go setup some retargeting pixels on your SEO sites. You can do it all right from within Facebook™ (You don't need any alien technology). Here's a quick "how to" article from Facebook™:
Trust me when I say, you do NOT have to be a pro at advertising to make remarketing work. You could fail miserably at creating good ads, and chances are, you'll still come out on top with a positive ROI.
Just try it out... set a low daily budget-- what's the worst that could happen?
(If you haven't noticed, the Drip Apps team just got ahold of a new stock photo account with lots of credits... so, get used to it)
How can I use remarketing + SEO for Local?
And if you ALREADY have clients, you can use this information to get them all to write you another check before the day is up.
If you do have clients, and they're ONLY paying you for SEO... well, again, you're leaving money on the table.
The easiest way to double the amount of money you make with your client SEO business is to double the amount of services you offer.
A very simple, but highly profitable service you can offer is SEO + Remarketing. You can charge more, and you'll get your clients an awesome ROI. It's a win/win.
Let's imagine that your client owns a landscaping business in Clearwater, Florida.
We can place a pixel right on their website, anytime some hits that site... we know that they're interested in getting some kind of landscaping done.
Now, we can setup a simple remarketing campaign to those who have visited the landscaping website. The campaign could be as simple as offering a coupon or doing a flash sale.
Ex: Need Landscaping? The first time is FREE.
Hopefully, your mind is going crazy with ideas at this point.
Let me summarize...
If you're doing SEO, and you're NOT using remarketing. Then you are literally losing money. Plain and simple.
Leave a comment below, and let me know what you think. Are you using remarketing in your SEO campaigns?
In the next post, part 2 of the 'Future of SEO' series, we'll be covering some very important ranking factors that nobody else is talking about. Factors that are becoming more and more important as the days go on.
See ya next time,