What I see happening all the time is people trying to take shortcuts, and I’m guilty of this too. We tend to look at SEO as a way to make quick or passive income but really it’s a tool that we can leverage and benefit from for a long time, if done correctly.
Not only will it be easier to rank if you create great content but people will actually read the content and share it too. Great content will also get you real backlinks from real authority sites. Great content will always get you an ROI. So think about this next time you build an affiliate site or try to rank a client.
So where does that leave us? Well, I like to wear all hats of SEO: the white, the grey, and the black. Why can’t we mix PBN links and get real links from authority sites at the same time? We absolutely can. A little of this and a little of that. However, getting real, whitehat, authority links is far from easy… it definitely requires some work, but it is simple in practice.
So how can you get a REAL, DA 79 backlink from an authority site in your niche? Simple: guest posting.
Look, I realize that guest posting probably has a bit of a negative connotation, especially for the Drip Apps audience… most likely because it requires some work. But the benefits can be HUGE. If you’re willing to do the work, you can get a huge advantage over any other SEO. And at the end of the day, it’s not even that much work. Would you be willing to write a blog post for 40K views, free exposure, and a backlink from a DA 79 authority site in your niche? Yup, me too.
A couple years back, I set out to get my first guest post, and it was much easier than I thought. Here’s one of my old posts on Search Engine Journal:
As you can see, this one post that took me all but an hour or two to write ended up getting 190 social shares, nearly 40k viewers (which is all free exposure), and most importantly… a niche-relevant, do follow backlink from a HUGE authority site:
So there it is, a REAL backlink from a DA 79 site with just a few hours of work. How? Simply by creating great content. That’s all. If you tried to go buy a PBN site with a DA of 79 (good luck btw) it’s going to cost you a ton. Thousands of dollars. No question. And if you do that, you’re not getting the other benefits such as 40k views & tons of exposure.
Now, not all of your guest posts will benefit you this much, but at the end of the day, you can usually walk away with a great backlink. And that’s the goal.
No matter what niche you’re in, there’s a plethora of sites that you could guest post on— guaranteed. For example, if you’re trying to rank your SEO agency site, there are hundreds of marketing, SEO, and business sites that you could reach out too. The big sites that are built on guest posting make it really, really easy. Basically, you just have to apply to become a writer and then submit an article. Even if it’s a normal site that’s not built on guest posting… well, they still want great content too. If you write an awesome article that their readers would be really interested in and then give it to them for free, they’re going to have a hard time passing up on it. It’s truly a win/win situation.
If you really want to systemize it, you can even hire writers to not only write for your blog but also to write for guest posting purposes. These are easily services that you can add to your client SEO packages, if you’re not currently offering them. Trust me when I say, businesses love the idea of white hat SEO. Sometimes, businesses will ONLY “white hat” links, so it’s important to know how to do this stuff.
So what are the steps?
First, you need to have a good, content-rich website that other sites won’t mind linking to. Then, you need to create a really valuable article related to your niche— you can usually include a contextual link back to your site somewhere in this article (this will be your link). Once that’s done, you should create a list of potential sites in your niche that you can submit your article to. Don’t start submitting your article to tons of sites— just start with one. If it gets accepted, it needs to be unique… so, you can’t have it posted on multiple sites. However, if a site turns you down, you can easily move onto the next site in line with the same article. Then you’re done. Once it’s accepted, your article will be posted and you’ll get your authority backlink. At that point, you can write the next article and continue on :)
The secret to this method is to actually write great content. There are no shortcuts with this strategy. If you actually provide value to these sites, then they will gladly link back to your own site. And it’s SO worth it.
In the Share to Unlock section below, I’ll go ahead and include links to some of the top guest posting sites. I’ll also include a resource which lists over 140 guest posting sites in various niches.
Hope you enjoyed the post! Let me know what you think in the comments below.
List of 140 guest blogging sites in various niches: