In part 2 of our 3 part "Future of SEO" series, I'm going to show you how that's possible...
...Using the power of viral SEO strategies.
On top of that, I'm going to show you how (uncreative soles) can hijack post/content ideas and even better, hijack the same (real) links that were going to the original post.
So essentially, you can use these strategies to multiply your SEO efforts by 10, and pick up real, authority links at the same time.
Ready? Let's jump in...
Ranking a post for 50 keywords? How is that possible...
Well, there are a few ways... in this post, I'm going to talk about lists.
Yup, lists. Here's an example:
"The top 50 healthiest dinner recipes"
This works because it allows you to put posts inside of a post. Inception, I know.
Let's imagine #1 is Ginger Glazed Mahi Mahi. Weird example? Maybe. Anyways, now one of our target keywords can easily be "Ginger Glazed Mahi Mahi Recipe" or "How to make Ginger Glazed Mahi Mahi." Assuming that we have a list of 50 recipes, we now have 50 potential target keywords right inside of one post.
But here's the best part: People LOVE to share lists on social media.
So not only can you setup your post to rank for multiple keywords... but you can benefit from the power of social sharing.
Which means... more social signals for SEO and of course, more traffic each time the content is shared. Just make sure you're "pixeling" each person that visits your site. You can see what I mean in in Part 1 of this series.
The key here is not to look for great keywords, but instead, look for great categories with keywords inside.
And this can be used for any niche too. Let's use weight loss for an example:
20 Healthy Detox Drinks for Losing Weight
...And creating the content is as simple as aggregating it from different sources.
Since people absolutely love to read & share lists, you might want to even consider running ads to your original post right away for some immediate REAL social signals. As long as you have an interesting list and your targeting down, you should be able to get penny clicks on Facebook™ right to your list post.
By spending a few dollars, you could pick up some real traction with your post and start to build up some real social signals.
Now that you understand the power of lists... let's keep moving.
Hijacking Proven Winners & Getting Real Links
This is where the real power comes from.
I'm a big advocate of taking something that works, and making it better. It saves a lot of time, testing, and failure. That's exactly what we're going to be doing here...
We're going to find posts in our niche that are PROVEN winners. Posts that have lots and lots of social shares.
Then, we're going to take the same post idea, and just make it better. Pretty simple, right?
A great tool for finding viral content is buzzsumo.com
You can search for any topic or keyword and instantly find some of the most shared posts on the web that are related to that topic:
These posts related to "weight loss" all have hundreds of thousands of shares on social media. Pick one, and you're ready to experience the power of the viral multiplier.
Now we have a post that we KNOW has the power to be viral. A post that we know people will share...
But, we're even going to take it a step further; we're going to look at what sites are linking to this post. These are real, relevant sites that are linking to this popular, proven post.
But guess what? At this point, we have a similar post that is even better. Do you see the power in knowing which sites were linking to the original post?
Yup, we can now reach out to these site owners, and ask them to link to our new post; remember, they've already shown us that they're willing to link to similar posts.
Very similar to the 404 link method, we can just use a template email to reach out to these site owners that are linking to the original popular post, and we can let them know that we have an updated, new, and improved version of the post.
We can simply grab the popular post that we're going to "hijack" and pop it into Moz, Majestic, or Ahrefs to check out all of the inbound links.
In this example, I'm going to use this viral post that I found using Buzzsumo:
Now, I'm just going to take the URL for the post, and put it into Majestic (You can also click "view backlinks" on Buzzsumo if you have a Pro account):
And in just a second, I'll have an entire list of websites that linked to this post...
At that point, I would go ahead and sort through the list-- only keeping the sites that I would actually want a link from in the first place.
Then, it's as simple as sending the site owner an email. Something similar to this:
I love your site, and it's funny, you actually linked to one of my favorite [topic] posts of all time:
[LINK to viral post]
Recently though, I found an even better, similar (and updated) version of this post. I think your readers could really benefit from it:
[LINK to your updated post]
Let me know what you think!
Thanks & best,
And it doesn't get any simpler than that! And that, my friends, is how you can multiply your SEO efforts by 10.
These simple strategies allow us to create viral posts that people love to share & then hijack real authority links... completely free.
If you enjoyed this post, please let me know in the comments below.
In the final part of this series, we'll be covering some ranking factors that nobody else is talking about.